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INTRODUCTION FOUR CORE PRINCIPALS OF SUCCESSFUL INNOVATION -- Principle 1: Build Innovations Around Experiences -- Principle 2: Think of Innovations as Systems --Principle 3: Cultivate an Innovation Culture -- Principle 4: Adopt a Disciplined Innovation Process A MODEL OF THE DESIGN INNOVATION PROCESS -- The Design Innovation Process -- Process Is Nonlinear -- Process Is Iterative SEVEN MODES OF THE DESIGN INNOVATION PROCESS --Mode 1: Sense Intent -- Mode 2: Know Context -- Mode 3: Know People -- Mode 4: Frame Insights -- Mode 5: Explore Concepts -- Mode 6: Frame Solutions -- Mode 7: Realize Offerings Understanding Methods Mode 1: SENSE INTENT SENSE INTENT: MINDSETS -- Sensing Changing Conditions -- Seeing Overviews -- Foreseeing Trends -- Reframing Problems -- Forming an Intent SENSE INTENT: METHODS -- 1.1 Buzz Reports -- 1.2 Popular Media Scan -- 1.3 Key Facts -- 1.4 Innovation Sourcebook -- 1.5 Trends Expert Interview -- 1.6 Keyword Bibliometrics -- 1.7 Ten Types of Innovation Framework -- 1.8 Innovation Landscape -- 1.9 Trends Matrix -- 1.10 Convergence Map -- 1.11 From…To Exploration -- 1.12 Initial Opportunity Map -- 1.13 Offering-Activity-Culture Map -- 1.14 Intent Statement -- Mode 2: KNOW CONTEXT KNOW CONTEXT: MINDSETS -- Knowing Context History -- Understanding Frontiers -- Seeing System Overviews -- Understanding Stakeholders -- Using Mental Models KNOW CONTEXT: METHODS -- 2.1 Contextual Research Plan -- 2.2 Popular Media Search -- 2.3 Publications Research -- 2.4 Eras Map -- 2.5 Innovation Evolution Map -- 2.6 Financial Profile -- 2.7 Analogous Models -- 2.8 Competitors-Complementors Map -- 2.9 Ten Types of Innovation Diagnostics -- 2.10 Industry Diagnostics -- 2.11 SWOT Analysis -- 2.12 Subject Matter Experts Interview -- 2.13 Interest Groups Discussion Mode 3: KNOW PEOPLE KNOW PEOPLE: MINDSETS -- Observing Everything -- Building Empathy -- Immersing in Daily Life -- Listening Openly -- Looking for Problems and Needs KNOW PEOPLE: METHODS -- 3.1 Research Participant Map -- 3.2 Research Planning Survey -- 3.3 User Research Plan -- 3.4 Five Human Factors -- 3.5 POEMS -- 3.6 Field Visit -- 3.7 Video Ethnography -- 3.8 Ethnographic Interview -- 3.9 User Pictures Interview -- 3.10 Cultural Artifacts -- 3.11 Image Sorting -- 3.12 Experience Simulation -- 3.13 Field Activity -- 3.14 Remote Research -- 3.15 User Observations Database Mode 4: FRAME INSIGHTS FRAME INSIGHTS: MINDSETS -- Exploring Systems -- Looking for Patterns -- Constructing Overviews -- Identifying Opportunities -- Developing Guiding Principles FRAME INSIGHTS: METHODS -- 4.1 Observations to Insights -- 4.2 Insights Sorting -- 4.3 User Observation Database Queries -- 4.4 User Response Analysis -- 4.5 ERAF Systems Diagram -- 4.6 Descriptive Value Web -- 4.7 Entities Position Map -- 4.8 Venn Diagramming -- 4.9 Tree/Semi-Lattice Diagramming -- 4.10 Symmetric Clustering Matrix -- 4.11 Asymmetric Clustering Matrix -- 4.12 Activity Network -- 4.13 Insights Clustering Matrix -- 4.14 Semantic Profile -- 4.15 User Groups Definition -- 4.16 Compelling Experience Map -- 4.17 User Journey Map -- 4.18 Summary Framework -- 4.19 Design Principles Generation -- 4.20 Analysis Workshop Mode 5: EXPLORE CONCEPTS EXPLORE CONCEPTS: MINDSETS -- Challenging Assumptions -- Standing in the Future -- Exploring Concepts at the Fringes -- Seeking Clearly Added Value -- Narrating Stories about the Future EXPLORE CONCEPTS: METHODS -- 5.1 Principles to Opportunities -- 5.2 Opportunity Mind Map -- 5.3 Value Hypothesis -- 5.4 Persona Definition -- 5.5 Ideation Session -- 5.6 Concept-Generating Matrix -- 5.7 Concept Metaphors and Analogies -- 5.8 Role-Play Ideation -- 5.9 Ideation Game -- 5.10 Puppet Scenario -- 5.11 Behavioral Prototype -- 5.12 Concept Prototype -- 5.13 Concept Sketch -- 5.14 Concept Scenarios -- 5.15 Concept Sorting -- 5.16 Concept Grouping Matrix -- 5.17 Concept Catalog Mode 6: FRAME SOLUTIONS FRAME SOLUTIONS: MINDSETS -- Conceiving Holistic Solutions -- Conceiving Options -- Making Value Judgments -- Envisioning Scenarios -- Structuring Solutions FRAME SOLUTIONS: METHODS -- 6.1 Morphological Synthesis -- 6.2 Concept Evaluation -- 6.3 Prescriptive Value Web -- 6.4 Concept-Linking Map -- 6.5 Foresight Scenario -- 6.6 Solution Diagramming -- 6.7 Solution Storyboard -- 6.8 Solution Enactment -- 6.9 Solution Prototype -- 6.10 Solution Evaluation -- 6.11 Solution Roadmap -- 6.12 Solution Database -- 6.13 Synthesis Workshop Mode 7: REALIZE OFFERINGS REALIZE OFFERINGS: MINDSETS -- Reiterating Prototypes -- Evaluating in Reality -- Defining Strategies -- Implementing in Reality -- Communicating Vision REALIZE OFFERINGS: METHODS -- 7.1 Strategy Roadmap -- 7.2 Platform Plan -- 7.3 Strategy Plan Workshop -- 7.4 Pilot Development and Testing -- 7.5 Implementation Plan -- 7.6 Competencies Plan -- 7.7 Team Formation Plan -- 7.8 Vision Statement -- 7.9 Innovation Brief