Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase, Simon Steinhardt.
By: Chipchase, Jan.
Contributor(s): Steinhardt, Simon.
Material type:
BookPublisher: New York: HarperCollins, 2013Description: 239 p. 24 cm.ISBN: 9780062125699.Subject(s): Marketing research | New products | Consumer behavior
Contents:
1. Crossing state (of mind) lines 2. The social lives of everyday objects 3. Riding the waves of the past, present, and future 4. You are what you carry 5. Calibrating your cultural compass 6. A matter of trust 7. Finding the essence 8. The great tradeoff
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 658.575 C5411h (Browse shelf) | Ex. 1 | Available | 2018-1014 |
1. Crossing state (of mind) lines 2. The social lives of everyday objects 3. Riding the waves of the past, present, and future 4. You are what you carry 5. Calibrating your cultural compass 6. A matter of trust 7. Finding the essence 8. The great tradeoff
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