Turn customer input into innovation
By: ULWICK, Anthony W
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Material type: 
ArticlePublisher: jan.2002Havard Business Review 80, 1, p. 91-98Abstract: It's hard to find a company that doesn't strive to give customers the products and services they ask for. Unfortunately, tomers the products and services they ask for. Unfortunalely, most go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process. Lots of companies asd customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Periódico | Biblioteca Graciliano Ramos | Periódico | Not for loan |
It's hard to find a company that doesn't strive to give customers the products and services they ask for. Unfortunately, tomers the products and services they ask for. Unfortunalely, most go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process. Lots of companies asd customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation process
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