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1.
Is your company ready for one-to-one marketing?

by DORF, Bob | ROGERS, Martha | PEPPERS, Don.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, January - February 1999Availability: No items available

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2.
Do you want to keep your customers forever?

by ROGERS, Martha | PEPPERS, Don | PINE II, B. Joseph.

Source: Harvard Business ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Boston : Harvard University-Graduate School of Business Administration, March - April 1995Availability: No items available

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3.
O gerente um a um

by PEPPERS, Don | ROGERS, Martha.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: Rio de Janeiro : Campus, 2000Online access: Acesso Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.03P4247g] (1).

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Escola Nacional de Administração Pública

Escola Nacional de Administração Pública

Endereço:

  • Biblioteca Graciliano Ramos
  • Funcionamento: segunda a sexta-feira, das 9h às 19h
  • +55 61 2020-3139 / biblioteca@enap.gov.br
  • SPO Área Especial 2-A
  • CEP 70610-900 - Brasília/DF
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