Preface -- Acknowledgments -- Introduction -- Part One: The Mind of the Innovator -- The Elusive Source of Creative Genius -- Challenging Orthodoxies -- Harnessing Trends -- Leveraging Resources -- Understanding Needs -- The Four Lenses of Innovation -- Time for an Innovation Renaissance -- Lessons to Take Away -- Part Two: The Power of Patterns -- Seeing Things from a Fresh Perspective -- What’s Wrong with Our Brains? -- The Pattern-Recognition Principle -- Why We Stop Noticing -- The Pattern of the Crowd -- Resistance to Change -- Patterns and Innovation -- Sharpening Our Perceptive Powers -- A Power Tool for Creative Thinking -- Lessons to Take Away -- Part Three: Looking Through the Four Lenses -- “Here’s to the Crazy Ones” -- What Exactly Is an Orthodoxy? -- Meet the Challengers -- On a Path of Disruption -- Innovation Means Shifting Assumptions -- Ready to Rethink Everything? -- Lessons to Take Away -- Seeing the Future in the Present -- A Global “Change Bomb” -- The Race for Tomorrow -- Learning to Ride the Waves -- Meet the Trend Surfers -- The Man from the Future -- Fast-Forward Companies -- It’s Happening Now! -- The Next Big Thing for Your Business -- Lessons to Take Away -- Repurpose, Redeploy, & Recombine -- How Would You Define Google? -- Leveraging Resources in New Ways -- Extending the Boundaries of the Business -- Stretching into New Spaces -- Unlimited Potential for Growth-- Exploiting Underutilized Assets -- What Else Could We Do with This? -- Leveraging Resources from Others -- Lessons to Take Away -- Innovating from the Customer Backward -- Do Customers Really Know What They Want? -- What’s Wrong with It? -- Understanding Particular Customer Groups -- Innovating for Local Needs and Tastes -- Matching What Is Possible with What Is Needed -- Lessons to Take Away -- Part Four: How Big Ideas Are Built -- The Archimedes Principle -- Rethinking the Universe -- 8 Steps to Building a Breakthrough -- Inventing the 20th Century -- Unpacking the Creative Process -- “Say Good Bye to the Bag” -- Different Routes to Big Ideas -- Lessons to Take Away -- What Exactly Is an Insight? -- Do Insights Come from Breakthrough Thinking? Or Does Breakthrough Thinking Come from Insights? -- A Practical Definition of Insights -- Understanding Ideation -- Stepping Stones for Creative Thinking -- Improving Your Capacity for Radical Innovation -- How Powerful Are Your Insights? -- Working with the Four Lenses -- Lessons to Take Away -- Notes -- Image Credits -- Index -- About the Author --