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1.
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Capital intelectual : descobrindo o valor real de sua empresa pela identificacao de seu valores internos
by EDVINSSON, Leif | MALONE, Michael S. Material type:  Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Makron Books, 1998Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.12E2499c] (1).
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2.
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Putting Communities at the center of Branding
by EACHERN, Don. Source: PM Public ManagementMaterial type:  Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Washington : Internacional City/County Management Association ICMA , June 2006Availability: No items available
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3.
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The lure of global branding
by JOACHIMSTHALER, Erich | AAKER, David A. Source: Harvard Business ReviewMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : Harvard University-Graduate School of Business Administration, Nov./Dec. 1999Availability: No items available
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4.
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Political brands and consumer citizens : the rebranding of Tony Blair
by SCAMMELL, Margaret. Source: The Annals of the American Academy of Political and Social ScienceMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Thousand Oaks : SAGE, May 2007Availability: No items available
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5.
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Place branding : the state of the art
by HAM, Peter van. Source: The Annals of the American Academy of Political and Social ScienceMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Thousand Oaks : SAGE, March 2008Availability: No items available
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6.
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Squaring customer demands, brand strength, and production requirements : a case example of an integrated product and branding strategy
by HERRMANN, Andreas | HENNEBERG, Stephan C | LANDWEHR, Jan. Source: Total Quality Management & Business ExcellenceMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Oxfordshire : Routledge, Sept./Oct. 2010Availability: No items available
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7.
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Alliances de marques : quel profit pour les marques partenaires?
by CEGARRA, Jean-Jack | MICHEL, Géraldine. Source: Revue Française de GestionMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Paris : Lavoisier, juil./août 2003Availability: No items available
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8.
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Transaction cost implication of private branding and empirical evidence
by CHEN, Shih-Fen S. Source: Strategic Management JournalMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: U.S.A : Wiley-Blackwell, apr. 2010Availability: No items available
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9.
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Design de identidade da marca : guia essencial para toda a equipe de gestão de marcas
by WHEELER, Alina. Edition: 3. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Porto Alegre : Bookman, 2012Title translated: Designing brand identity: an essential guide for the whole branding team.Availability: No items available On order (1).
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10.
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Mídias sociais e suas possibilidades mercadológicas
by MONTEIRO, Nayane | OLIVEIRA, W. Gabriel de. Source: Ideias em GestãoMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Brasília : Faculdade AIEC, julho 2013Online access: Acesso Availability: No items available
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11.
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Design thinking : integrating innovation, customer experience and brand value / Thomas Lockwood (Ed.). --
by LOCKWOOD, Thomas [Ed.]. Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Nova Iorque: Allworth Press, 2010. --Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.3 D457] (1).
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