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Lencioni, Patrick

Make your values mean something - jul.2002

Your corporate values statement may be doing more harm than good. Here's how to fix it. Empty values statements do real damage: they create cynical and dispirited employees, alienate customers, and undermine management's credibility. If you don't want that to happen to your company, follow these four imperatives. Weve core values into everything. It's not enough to hang your values statement on the wall; it must be integrated into every employee-related process - hiring methods, performance management systems, even dismissal policies. Living by state corporate values is difficult. But the benefits of doing so can be profound; so can the damage from adopting a hollow set of corporate values

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