Polaine, Andrew.
Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason. - New York: Rosenfeld Media, 2013. - xiv, 202 p.
Inclui índice.
1. Insurance is a service, not a product 2. The nature of service design 3. Understanding people and relationships 4. Turning research into insight and action 5. Describing the service ecology 6. Developing the service proposition 7. Prototyping service experiences 8. Measuring services 9. The challenges facing service design
9781933820330
Criatividade
Criatividade na Empresa
Design
Design Thinking
Design de Serviços
Administração Estratégica
Implementação
Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason. - New York: Rosenfeld Media, 2013. - xiv, 202 p.
Inclui índice.
1. Insurance is a service, not a product 2. The nature of service design 3. Understanding people and relationships 4. Turning research into insight and action 5. Describing the service ecology 6. Developing the service proposition 7. Prototyping service experiences 8. Measuring services 9. The challenges facing service design
9781933820330
Criatividade
Criatividade na Empresa
Design
Design Thinking
Design de Serviços
Administração Estratégica
Implementação
