Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason.
By: Polaine, Andrew.
Contributor(s): Lavrans, Lovlie
| Reason, Ben.
Material type: 
BookPublisher: New York: Rosenfeld Media, 2013Description: xiv, 202 p.ISBN: 9781933820330.Subject(s): Criatividade | Criatividade na Empresa | Design | Design Thinking | Design de Serviços | Administração Estratégica | Implementação
Contents:
1. Insurance is a service, not a product 2. The nature of service design 3. Understanding people and relationships 4. Turning research into insight and action 5. Describing the service ecology 6. Developing the service proposition 7. Prototyping service experiences 8. Measuring services 9. The challenges facing service design
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 2.01.4 P7622s (Browse shelf) | Ex. 1 | Available | 2018-0652 |
Inclui índice.
1. Insurance is a service, not a product 2. The nature of service design 3. Understanding people and relationships 4. Turning research into insight and action 5. Describing the service ecology 6. Developing the service proposition 7. Prototyping service experiences 8. Measuring services 9. The challenges facing service design
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