Polaine, Andrew.
Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason. - Brooklyn, NY : Rosenfeld Media, 2013. - XIV, 202 p.
Inclui índice
CHAPTER 1 - Insurance Is a Service, Not a Product CHAPTER 2 - The Nature of Service Design
CHAPTER 3 - Understanding People and Relationships CHAPTER 4 - Turning Research into Insight and Action CHAPTER 5 - Describing the Service Ecology CHAPTER 6 - Developing the Service Proposition CHAPTER 7 - Prototyping Service Experiences CHAPTER 8 - Measuring Services CHAPTER 9 - The Challenges Facing Service Design
9781933820330
Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason. - Brooklyn, NY : Rosenfeld Media, 2013. - XIV, 202 p.
Inclui índice
CHAPTER 1 - Insurance Is a Service, Not a Product CHAPTER 2 - The Nature of Service Design
CHAPTER 3 - Understanding People and Relationships CHAPTER 4 - Turning Research into Insight and Action CHAPTER 5 - Describing the Service Ecology CHAPTER 6 - Developing the Service Proposition CHAPTER 7 - Prototyping Service Experiences CHAPTER 8 - Measuring Services CHAPTER 9 - The Challenges Facing Service Design
9781933820330
