Service design : from insight to implementation / Andrew Polaine, Lavrans Lovlie, Ben Reason.
By: Polaine, Andrew.
Contributor(s): Lavrans, Lovlie
| Reason, Ben.
Material type: 
BookPublisher: Brooklyn, NY : Rosenfeld Media, 2013Description: XIV, 202 p.ISBN: 9781933820330.Online resources: https://is.muni.cz/el/1421/podzim2015/VIKMA14/59478572/Service_Design_O_From_Insight_to_Implementation_O_1_-_4_kapitola.pdf Disponível quatro capítulos
Contents:
CHAPTER 1 - Insurance Is a Service, Not a Product CHAPTER 2 - The Nature of Service Design
CHAPTER 3 - Understanding People and Relationships CHAPTER 4 - Turning Research into Insight and Action CHAPTER 5 - Describing the Service Ecology CHAPTER 6 - Developing the Service Proposition CHAPTER 7 - Prototyping Service Experiences CHAPTER 8 - Measuring Services CHAPTER 9 - The Challenges Facing Service Design
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Inclui índice
CHAPTER 1 - Insurance Is a Service, Not a Product CHAPTER 2 - The Nature of Service Design
CHAPTER 3 - Understanding People and Relationships CHAPTER 4 - Turning Research into Insight and Action CHAPTER 5 - Describing the Service Ecology CHAPTER 6 - Developing the Service Proposition CHAPTER 7 - Prototyping Service Experiences CHAPTER 8 - Measuring Services CHAPTER 9 - The Challenges Facing Service Design
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