| 000 -LEADER |
|---|
| fixed length control field |
01486nam a2200349uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
6042013572620 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212095458.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060420s2006 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
853521190X |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
6.01 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
P8984f |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
PRAHALAD, C. K. |
| 9 (RLIN) |
14838 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
O futuro da competição : |
| Remainder of title |
Como desenvolver diferenciais inovadores em parceria com os clientes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Elsevier, |
| Date of publication, distribution, etc. |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
303 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
1. Co-criação de valor |
| -- |
2. Elementos básicos da co-criação |
| -- |
3. A experiência da co-criação |
| -- |
4. A inovação da experiência |
| -- |
5. A personalização da experiência |
| -- |
6. Redes de experiências |
| -- |
7. O mercado como fórum |
| -- |
8. Construção do novo capital estratégico |
| -- |
9. O gerente como consumidor |
| -- |
10. Criação rápida de conhecimento |
| -- |
11. A estretégia como descoberta |
| -- |
12. Construção de novas capacidades para o futuro |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Título original: The future of competition |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Afonso Celso da Cunha Serra |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Concorrência |
| 9 (RLIN) |
13610 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Planejamento Estratégico |
| 9 (RLIN) |
12021 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Empresas |
| 9 (RLIN) |
14872 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Inovação Organizacional |
| 9 (RLIN) |
15087 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negociação |
| 9 (RLIN) |
12278 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumidor |
| 9 (RLIN) |
16430 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestão do Conhecimento |
| 9 (RLIN) |
13120 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Gestão da Informação |
| 9 (RLIN) |
12982 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Governança Corporativa |
| 9 (RLIN) |
13785 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramaswamy, Venkat |
| 9 (RLIN) |
25068 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20060420 |
| Operator's initials, OID (RLIN) |
1357^b |
| Cataloger's initials, CIN (RLIN) |
João |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130823 |
| Operator's initials, OID (RLIN) |
1407^b |
| Cataloger's initials, CIN (RLIN) |
Pedro |
