000 -LEADER |
fixed length control field |
00916nam a2200229uu 4500 |
001 - CONTROL NUMBER |
control field |
2237 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240719062558.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
001106s1976 bl ||||g| |0|| 0 por d |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
S593m |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
por |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
SIMOES, Roberto |
9 (RLIN) |
10027 |
245 10 - TITLE STATEMENT |
Title |
Marketing básico |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
São Paulo : |
Name of publisher, distributor, etc. |
Saraiva, |
Date of publication, distribution, etc. |
1976 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
340 p. |
505 80 - FORMATTED CONTENTS NOTE |
Title |
- Fundamentos do marketing |
-- |
- Marketing instrumental |
-- |
1. Variáveis mercadológicos |
-- |
2. Variáveis éticas e legais |
-- |
3. Avaliação quantitativa de mercado |
-- |
4. Composto de informações |
-- |
- Marketing operacional |
-- |
1. Composto de produto |
-- |
2. Composto de communicação |
-- |
3. Composto da distribuição |
-- |
4. Composto administrativo |
-- |
- Complementos |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
9 (RLIN) |
12212 |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
12759 |
Topical term or geographic name entry element |
Administração de Empresas |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Mercado |
9 (RLIN) |
12072 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Livro Geral |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20001106 |
Operator's initials, OID (RLIN) |
Pieran |
Cataloger's initials, CIN (RLIN) |
Pierangele |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
20120105 |
Operator's initials, OID (RLIN) |
1245^b |
Cataloger's initials, CIN (RLIN) |
Isabel |