| 000 -LEADER |
|---|
| fixed length control field |
01423nam a2200313uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
2343 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212093430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s1986 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8570540272 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
K874n |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER, Philip |
| 9 (RLIN) |
5701 |
| 242 10 - TRANSLATION OF TITLE BY CATALOGING AGENCY |
|---|
| Title |
The new competition |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A nova concorrência |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Rio de Janeiro : |
| Name of publisher, distributor, etc. |
Prentice-Hall do Brasil, |
| Date of publication, distribution, etc. |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
155 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
- Os japoneses - Profissionais de marketing de categoria internacional |
| -- |
- A fórmula do sucesso da nova concorrência |
| -- |
- O processo de tomada do mercado: Como se conquistou o ocidente |
| -- |
- Identificação das oportunidades: Saber onde tentar |
| -- |
- Estrétegias de entrada |
| -- |
- Estratégias de penetração |
| -- |
- Estratégias de confronto |
| -- |
- Estratégias de manutenção |
| -- |
- A chegada a uma posição mundial |
| -- |
- O inter-relacionamento da estratégia com a organização e as decisões |
| -- |
- Reação à nova concorrência |
| -- |
- Rumo ao marketing estratégico no século XXI |
| -- |
- Como os japoneses aprenderam seu marketing |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: José Ricardo Brandão Azevedo |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercado |
| 9 (RLIN) |
12072 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Exportação |
| 9 (RLIN) |
14265 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Concorrência |
| 9 (RLIN) |
13610 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Japão |
| 9 (RLIN) |
13197 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
FAHEY, Liam |
| 9 (RLIN) |
14266 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
JATUSRIPITAK, Somkid |
| 9 (RLIN) |
14267 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20001106 |
| Operator's initials, OID (RLIN) |
Pieran |
| Cataloger's initials, CIN (RLIN) |
Pierangele |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20120112 |
| Operator's initials, OID (RLIN) |
0930^b |
| Cataloger's initials, CIN (RLIN) |
Isabel |
