| 000 -LEADER |
|---|
| fixed length control field |
01597nam a2200313uu 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
9032314294630 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190212112240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090323s2002 bl ||||g| |0|| 0 por d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8534613664 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
2.16 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
R656m |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha Dewey Subclass [OBSOLETE] |
PHL2MARC21 1.1 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
por |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ROBINETTE, Scott |
| 9 (RLIN) |
9048 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing emocional : |
| Remainder of title |
a maneira Hallmark de ganhar clientes para toda a vida |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
São Paulo : |
| Name of publisher, distributor, etc. |
Makron Books, |
| Date of publication, distribution, etc. |
2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
242 p. |
| 505 80 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Parte um - Por que o marketing emocional funciona |
| -- |
1. Um caso empresarial de marketing emocional |
| -- |
2. A estrela do valor - Um modelo para o marketing emocional |
| -- |
Parte dois - Em que consiste o marketing emocional |
| -- |
3. P emocional: patrimônio |
| -- |
4. E emocional: experiência |
| -- |
5. E emocional: energia |
| -- |
6. Produto e dinheiro - O lado racional da estrela do valor |
| -- |
Parte três - Como fazer o marketing emocional funcionar |
| -- |
7. Como construir relacionamentos duradouros com o cliente |
| -- |
8. Emoção nas comunicações de marketing |
| -- |
9. O marketing emocional na internet |
| -- |
10. O outro E - Empregados |
| -- |
11. Marketing emocional - um plano de ação |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Título Original: Emotion marketing: the Hallmark way of winning customers for life |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| Creation/production credits note |
Tradutor: Arlete Simille Marques |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
12212 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Marketing |
| 9 (RLIN) |
32646 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração de Empresas |
| 9 (RLIN) |
12759 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet |
| 9 (RLIN) |
12031 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicação |
| 9 (RLIN) |
11947 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Administração Estratégica |
| 9 (RLIN) |
12916 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
BRAND, Claire |
| 9 (RLIN) |
36588 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Livro Geral |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20090323 |
| Operator's initials, OID (RLIN) |
1429^b |
| Cataloger's initials, CIN (RLIN) |
Ilkia |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
20130829 |
| Operator's initials, OID (RLIN) |
1628^b |
| Cataloger's initials, CIN (RLIN) |
|
