1001 advertising tips
By: DUPONT, Luc
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Material type: 
BookPublisher: Quebec : White Rock, 1999Description: 290 p.Subject(s): Criatividade | Inovacao | Metodologias | Ciência da Informacao | Propaganda
Contents:
Chapter 1: Fifty ways to position your product Chapter 2: What kinds of illustration are the most successful Chapter 3: What types of headline get the best results Chapter 4: How to write copy that sells Chapter 5: What kinds of typeface are most effective Chapter 6: What kinds of layout work best Chapter 7: The hidden meaning of colors Chapter 8: Comparative advertising: when to use it, when to avoid it Chapter 9: The six effects of repetition Chapter 10: Advertising: art or science?
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Livro Geral | Biblioteca Graciliano Ramos | Livro Geral | 16D938o (Browse shelf) | 1 | Available | 10009049 |
Chapter 1: Fifty ways to position your product Chapter 2: What kinds of illustration are the most successful Chapter 3: What types of headline get the best results Chapter 4: How to write copy that sells Chapter 5: What kinds of typeface are most effective Chapter 6: What kinds of layout work best Chapter 7: The hidden meaning of colors Chapter 8: Comparative advertising: when to use it, when to avoid it Chapter 9: The six effects of repetition Chapter 10: Advertising: art or science?
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