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Design thinking : integrating innovation, customer experience and brand value / Thomas Lockwood (Ed.). --

Contributor(s): LOCKWOOD, Thomas [Ed.].
Material type: materialTypeLabelBookPublisher: Nova Iorque: Allworth Press, 2010. --Description: xvii, 285 p.; ill.; 23 cm.ISBN: 9781581156683; 1581156685.Subject(s): Inovação | Administração Estratégica | Liderança | Gestão de Marcas
Contents:
Acknowledgments -- Foreword: The Importance of Integrated Thinking -- pt. 1 Design Thinking Methods: From Innovation to Integration to Transformation -- cap. 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei -- cap. 2 The Designful Company Marty Neumeier -- cap. 3 Creating the Right Environment for Design Julian Jenkins -- cap. 4 Designing Business: New Models for Success Heather M.A. Fraser -- cap. 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith -- cap. 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood -- cap. 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota -- cap. 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood -- pt. 2 Value: Building Brands, By Design -- cap. 9 Building Leadership Brands by Design Jerome Kathman -- cap. 10 Let's Brandjam to Humanize Our Brands Mark Gobé -- cap. 11 Bringing the Future into Global Brands Tony Kim -- cap. 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel -- cap. 13 Branding and Design Innovation Leadership: What's Next? Phil Best -- pt. 3 Influence: The Hidden Importance of Service Design -- cap. 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves -- cap. 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason -- cap. 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis -- cap. 17 Would You Like Service withThat? Chris Bedford Anson Lee -- cap. 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie -- pt. 4 Meaning: Creating Customer Experiences That Matter -- cap. 19 The Mathematics of Brand Satisfaction Chris Rockwell -- cap. 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton -- cap. 21 The Road to Authentic Brand is Jittered with Design David Lemley -- cap. 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett -- cap. 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett -- About DMI -- Editor Biography -- Authors' Biographies -- Index --
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Item type Current location Call number Copy number Status Date due Barcode
Livro Geral Biblioteca Graciliano Ramos
2.01.3 D457 (Browse shelf) 1 Available 2018-0007

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Acknowledgments --
Foreword: The Importance of Integrated Thinking --
pt. 1 Design Thinking Methods: From Innovation to Integration to Transformation --
cap. 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei --
cap. 2 The Designful Company Marty Neumeier --
cap. 3 Creating the Right Environment for Design Julian Jenkins --
cap. 4 Designing Business: New Models for Success Heather M.A. Fraser --
cap. 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith --
cap. 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood --
cap. 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota --
cap. 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood --
pt. 2 Value: Building Brands, By Design --
cap. 9 Building Leadership Brands by Design Jerome Kathman --
cap. 10 Let's Brandjam to Humanize Our Brands Mark Gobé --
cap. 11 Bringing the Future into Global Brands Tony Kim --
cap. 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel --
cap. 13 Branding and Design Innovation Leadership: What's Next? Phil Best --
pt. 3 Influence: The Hidden Importance of Service Design --
cap. 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves --
cap. 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason --
cap. 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis --
cap. 17 Would You Like Service withThat? Chris Bedford Anson Lee --
cap. 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie --
pt. 4 Meaning: Creating Customer Experiences That Matter --
cap. 19 The Mathematics of Brand Satisfaction Chris Rockwell --
cap. 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton --
cap. 21 The Road to Authentic Brand is Jittered with Design David Lemley --
cap. 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett --
cap. 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett --
About DMI --
Editor Biography --
Authors' Biographies --
Index --

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