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1.
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Image selection and marketing of downtown areas in London and New York
by BENNET, Roger | KOUDELOVA, Radka. Source: The International Journal of Public Sector ManagementMaterial type:  Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2001Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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2.
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Dynamic model of customer loyalty to sustain competitive advantage on the Web
by VERONA, Gianmario | PRANDELLI, Emanuela. Source: European Management JournalMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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3.
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The spectre of kotlerism : a literary appreciation
by BROWN, Stephen. Source: European Management JournalMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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4.
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Bidding to host a major sports event : the local organising committee perspective
by EMERY, P.R. Source: The International Journal of Public Sector ManagementMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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5.
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Measures of marketing success : a comparison between Spain and the UK
by LLONCH, Joan | EUSEBIO, Rossano | AMBLER, Tim. Source: European Management JournalMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2002Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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6.
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Creating common knowledge at Sturn Autombile Corporation
by MILLS, Terry L | BOYLSTEIN, Craig A | LOREAN, Sandra. Source: Human Resource Management International DigestMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2001Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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7.
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An intervew by Reinhard Hunerberg, with commentaries
by SIMON, Herman. Source: European Management JournalMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: 2001Availability: Items available for reference: Biblioteca Graciliano Ramos (1).
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8.
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Types of collaboration between foreign contractors and their Chinese partners
by XU, T | BOWER, D. A | SMITH, N. J. Source: International Journal of Project ManagementMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Amsterdam : Elsevier, January 2005Availability: No items available
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9.
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O marketing na área de saúde
by ROSALY, Regina | ZUCCHI, Paola. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Set. /Out. 2004Availability: No items available
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10.
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Gerenciamento da proteção e exploração econômica da propriedade intelectual
by CHAMAS, Claudia Inês. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Set. /Out. 2003Availability: No items available
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11.
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A auditoria de marketing atinge a maioridade
by KOTLER, Philip | GREGOR, William | RODGERS, William. Material type:  Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : INCISA, 1979Title translated: The marketing audit comes of age.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).
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12.
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Pesquisa intercultural e interdisciplinar em gestão internacional : investigações em marketing internacional e gestão ambiental
by FARIA, Alexanre | GUEDES, Ana Lucia. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Set. /Out. 2002Availability: No items available
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13.
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A nova administração pública e o foco no cidadão : burocracia X marketing?
by SARAIVA, Luiz Alex Silva | CAPELÃO, Luiz Gonzaga Ferreira. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Maio. /Jun. 2000Availability: No items available
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14.
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O Estado, as sociedades de economia mista eo público : a perspectiva do marketing
by JÚNIOR, Pietrangelo Scofano. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Maio. /Jun. 1997Availability: No items available
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15.
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Marketing interno : a força do gerente
by FREITAS, Henrique M. R. de | BECKER, João Luiz | CARAVANTES, Geraldo Ronchetti. Source: RAP Revista de Administração PúblicaMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, Abr. /Jun. 1994Availability: No items available
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16.
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Em busca de uma agenda brasileira de pesquisa em estratégia de marketing
by FARIA, Alexandre. Source: RAE Revista de Administração de EmpresasMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : FGV, Out. /Dez. 2006Availability: No items available
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17.
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Estratégia de marketing : contribuições para a teoria em marketing
by TOALDO, Ana Maria Machado; LUCE, Fernando Bins. Source: RAE Revista de Administração de EmpresasMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : FGV, Out. /Dez. 2006Availability: No items available
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18.
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Um modelo de qualidade de serviço e suas implicações para o marketing
by GRÖNROOS, Christian. Source: RAE Revista de Administração de empresasMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : FGV, Out. /Dez. 2006Availability: No items available
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19.
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Narciso sem espelho : A publicação brasileira de marketing
by VIEIRA, Francisco Giovanni David. Source: RAE Revista de Administração de EmpresasMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : FGV, Jan. /Fever. /Mar. 2003Online access: Acesso Availability: No items available
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20.
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Alianças estratégicas internacionais : desempenho e estratégias de marketing
by ARRUDA, Maria Cecilia Coutinho de; ARRUDA, Marcelo leme. Source: RAE Revista de Administra de EmpresasMaterial type: Article; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : FGV, Jan. /Mar. 1998Online access: Acesso Availability: No items available
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