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1. Administração de marketing : análise, planejamento, implementação e controle

by KOTLER, Philip.

Edition: 4. ed.Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Atlas, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).

2. Marketing emocional : a maneira Hallmark de ganhar clientes para toda a vida

by ROBINETTE, Scott | BRAND, Claire.

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Makron Books, 2002Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16R656m] (1).

3. Administração de marketing : análise, planejamento, implementação e controle

by KOTLER, Philip.

Edition: 5. edMaterial type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Atlas, 1998Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).

4. Administração de marketing : a edição do novo milênio

by KOTLER, Philip.

Edition: 10. edMaterial type: book Book; Literary form: Not fiction ; Audience: General; Publisher: São Paulo : Prentice Hall, 2000Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874a] (1).

5. Place marketing and citizen participation : branding as strategy to address the emotional dimension of policy making?

by ESHUIS, Jasper | Klijn, Erik-Hans | BRAUN, Erik.

Source: International Review of Administrative SciencesMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: Los Angeles : SAGE, Mar. 2014Online access: Acesso | Acesso Availability: No items available

6. Comportamento e perfil do consumidor de turismo de nichos

by SOUSA, Bruno | SIMÕES, Cláudia.

Source: Tékhne : Revista de Estudos Politécnicos = Polytechnical Studies ReviewMaterial type: article Article; Literary form: Not fiction ; Audience: General; Publisher: [Barcelos] : Instituto Politécnico do Cávado e do Ave, dez. 2010Availability: No items available

7. Handbook of service business : management, marketing, innovation and internationalisation / editores,John R. Bryson e Peter W. Daniels. --

by BRYSON, John R [Ed.] | DANIELS, Peter W [Ed.].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Cheltenham, UK: Edward Elgar Publishing Limited, 2015Availability: Items available for reference: Biblioteca Graciliano Ramos [Call number: 2.17 H23617] (1).

8. Globalization and marketization of government services : comparing contemporary public-sector developments / editado por Andrew Massey. --

by Massey, Andrew [ed.].

Material type: book Book; Literary form: Not fiction ; Audience: General; Publisher: London : Macmillan, 1997Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 351 G574] (1).

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