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61.
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A imaginação de marketing
by LEVITT, Theodore. Material type:  Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1985Title translated: The marketing imagination.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L6665i] (1).
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62.
|
O jogo da organizacao
by HICKMAN, Craig R. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Pioneira, 1995Title translated: The organization game: an interactive business game where you make or break the company.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.1H6289j] (1).
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63.
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Management in China during the age of reform
by CHILD, John. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Cambridge : Cambridge University, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01C5361m] (1).
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64.
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Wellsprings of knowledge : building and sustaining the sources of innovation
by LEONARD-BARTON, Dorothy. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Boston : Harvard Business School, 1995Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.12L5811w] (1).
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65.
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Manual da microempresa : roteiro para enquadramento e registro de microempresas, perguntas e respostas, legislacao especifica
by BRASIL. PROGRAMA NACIONAL DE DESBUROCRATIZAÇÃO. Centro Brasileiro de Apoio a Pequena e Media Empresa. Edition: 2 edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : CEBRAE, 1985Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01B8234m] (1).
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66.
|
O segredo de Luisa
by CHAGAS, Fernando Celso Dolabela. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Cultura, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.4C4337s] (1).
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67.
|
Os cinco pilares do TQM : como fazer que a gestão pela qualidade total trabalhe para si
by CREECH, Bill. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Lisboa : Dom Quixote, 1998Title translated: The five pillars of TQM.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C389c] (1).
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68.
|
Trabalhabilidade
by KRAUSZ, Rosa R. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Nobel, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.05K917t] (1).
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69.
|
Assumindo a responsabilidade : redescobrindo a essencia da administracao
by ECCLES, Robert G | NOHRIA, Nitin | BERKLEY, James D. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Campus, 1994Title translated: Beyond the hype.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.06E17a] (1).
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70.
|
Managing strategic innovation and change : a collection of readings
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Oxford : Oxford University, 1997Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.3M2668m] (1).
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71.
|
Introducao a administracao : uma abordagem na forma de instrucao programada
by PIRES, Jovelino | MENEZES, Diana. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Rio, 1978Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.03P667i] (1).
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72.
|
Marketing de serviços
by COURTIS, John. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Nobel, 1991Title translated: Marketing services: a practical guide.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C864m] (1).
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73.
|
Marketing
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1992Title translated: Marketing management: analysis, planning and control.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mar] (2).
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74.
|
Cultura organizacional e cultura brasileira
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Atlas, 1997Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.2C9683c] (1).
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75.
|
Institutional shareholders and corporate governance
by STAPLEDON, G. P. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Oxford : Clarendon, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01S7941i] (1).
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76.
|
As vinte e duas consagradas leis do marketing
by RIES, Al | TROUT, Jack. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Makron Books , 1993Title translated: The 22 immutable laws of marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16R559v] (1).
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77.
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Gestão empresarial : de Taylor aos nossos dias: evolucao e tendencias da moderna administracao de empresas
by FERREIRA, Ademir Antonio | REIS, Ana Carla Fonseca | PEREIRA, Maria Isabel. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Pioneira, 1997Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.03F3831g] (2).
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78.
|
Entrepreneurship : fundamentos das organizações empreendedoras
by FARRELL, Larry C. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Atlas, 1993Title translated: Searching for the spirit enterprise.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01F2454e] (1).
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79.
|
A mudança organizacional através da liderança eficaz
by GUEST, Robert H | HERSEY, Paul | BLANCHARD, Kenneth. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Multimedia Tecnologia Educacional, 1980Title translated: Organizational change through effective leadership.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.09G936m] (1).
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80.
|
Estratégias de reengenharia para sua empresa
by CURRID, Cheryl. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Record, 1995Title translated: Computing strategies for reengineering your organization.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.14C9767e] (1).
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