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41.
|
Public Management strategies : guidelines for managerial effectiveness
by Bozeman, Barry | STRAUSSMAN, Jeffrey D. Material type:  Book; Literary form:
Not fiction
; Audience:
General;
Publisher: San Francisco : Jossey-Bass, 1990Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.06B7936p] (1).
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42.
|
Administração mercadológica Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Senac , 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16A2381a] (1).
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43.
|
Gerência de marketing Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Senac , 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16G367g] (1).
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44.
|
O segredo de Luisa
by CHAGAS, Fernando Celso Dolabela. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Cultura, 1999Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.01.4C4337s] (1).
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45.
|
Marketing de serviços
by COURTIS, John. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Nobel, 1991Title translated: Marketing services: a practical guide.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C864m] (1).
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46.
|
Qualidade total em serviços : conceitos, exercícios e casos práticos
by LAS CASAS, Alexandre Luzzi. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Sao Paulo : Atlas, 1995Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L337q] (1).
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47.
|
Marketing científico
by MONTGOMERY, David B | URBAN, Glen L. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Madrid : Piramide, 1977Title translated: Management science in marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M7871m] (1).
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48.
|
Marketing : para organizações públicas
by SANTOS, Alex Goncalves dos. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Brasilia : 1985Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16S2373m] (1).
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49.
|
Marketing básico
by SIMOES, Roberto. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Saraiva, 1976Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16S593m] (2).
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50.
|
Aspectos sociais do marketing
by WEBSTER JR., Frederick Elmer. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1978Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16W377a] (1).
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51.
|
Usagers ou clients? : marketing et qualite dans les services publics
by QUATREBARBES, Bertrand. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Paris : Les Editions d'Organisation, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 1.17Q23u] (1).
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52.
|
Casos em administração de marketing
by BURSK, Edward C. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1976Title translated: Cases in marketing management.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16B9728c] (1).
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53.
|
Marketing : política e estratégia de distribuição: atacado e varejo, escolha de canais, logística e transporte
by DIAS, Sergio Roberto. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1985Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16D541m] (1).
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54.
|
Métodos quantitativos em marketing
by FRANK, Ronald Edward | GREEN, Paul E. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1973Title translated: Quantitative methods in marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16F8281m] (1).
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55.
|
Mercadologia [Marketing] : estratégia e funções
by KELLEY, Eugene J. Edition: 4. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Zahar, 1978Title translated: Marketing: strategy and functions.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K2938m] (1).
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56.
|
Organisational buying behaviour : the key to more effective selling to industrial markets
by HILL, Roy W | HILLIER, Terry J. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: London : Macmillan , 1977Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16H6451o] (1).
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57.
|
Marketing para organizações que não visam o lucro
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1978Title translated: Marketing for nonprofit organizations.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mo] (1).
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|
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58.
|
Política e estratégia de produto
by LUCK, David J. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1975Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L9411p] (2).
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|
|
59.
|
Controle da qualidade : ciclos dos produtos: do marketing à assistência técnica
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Makron Books do Brasil, 1992Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C7648c] (1).
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|
|
60.
|
Strategic planning for fund raising : how to bring in more money using strategic resource allocation
by LINDAHL, Wesley E. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: San Francisco : Jossey-Bass, 1992Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 1.23L7424s] (1).
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