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41.
|
Administração mercadológica : princípios e métodos
by . Edition: 3. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : FGV, 1978Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16A6626a] (1).
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42.
|
Usagers ou clients? : marketing et qualite dans les services publics
by QUATREBARBES, Bertrand. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Paris : Les Editions d'Organisation, 1996Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 1.17Q23u] (1).
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|
43.
|
Marketing : gerência e ação executiva
by BRITT, Steuart Henderson | BOYD JR., Harper W. Edition: 4. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : McGaw-Hill do Brasil, 1981Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16B86287m] (3).
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|
44.
|
Casos em administração de marketing
by BURSK, Edward C. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1976Title translated: Cases in marketing management.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16B9728c] (1).
|
|
45.
|
Marketing básico : fundamentos
by CUNDIFF, Edward W | STILL, Richard R | GOVONI, Norman A. P. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1981Title translated: Fundamentals of modern marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C9722m] (1).
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|
46.
|
Marketing : política e estratégia de distribuição: atacado e varejo, escolha de canais, logística e transporte
by DIAS, Sergio Roberto. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1985Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16D541m] (1).
|
|
47.
|
Métodos quantitativos em marketing
by FRANK, Ronald Edward | GREEN, Paul E. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1973Title translated: Quantitative methods in marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16F8281m] (1).
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|
48.
|
Marketing : uma experiência brasileira: análise de alguns problemas de estrutura e estratégia da empresa, planejamento de produtos e comunicação com o mercado, a luz dos atuais conceitos de marketing
by GRACIOSO, Francisco. Edition: 2.edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Cultrix, 1975Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16G731m] (2).
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|
49.
|
Mercadologia [Marketing] : estratégia e funções
by KELLEY, Eugene J. Edition: 4. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Zahar, 1978Title translated: Marketing: strategy and functions.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K2938m] (1).
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|
50.
|
Marketing management : analysis, planning, and control
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: New Delhi : Prentice-Hall of India, 1968Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mm] (1).
|
|
51.
|
Marketing
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1980Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874m] (1).
|
|
52.
|
Marketing : grandes decisões
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Abril, 1981Title translated: Marketing success through differentiation - of anything.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M3455m] (1).
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|
53.
|
Organisational buying behaviour : the key to more effective selling to industrial markets
by HILL, Roy W | HILLIER, Terry J. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: London : Macmillan , 1977Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16H6451o] (1).
|
|
54.
|
Gerência de marketing : análise e planejamento
by HOWARD, John A. Edition: 2. edMaterial type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Pioneira, 1973Title translated: Marketing management analysis and planning.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16H8481g] (2).
|
|
55.
|
Marketing para organizações que não visam o lucro
by KOTLER, Philip. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1978Title translated: Marketing for nonprofit organizations.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874mo] (1).
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|
56.
|
A nova concorrência
by KOTLER, Philip | FAHEY, Liam | JATUSRIPITAK, Somkid. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Prentice-Hall do Brasil, 1986Title translated: The new competition.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16K874n] (1).
|
|
57.
|
Política e estratégia de produto
by LUCK, David J. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Atlas, 1975Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16L9411p] (2).
|
|
58.
|
Marketing
by McCARTHY, E. Jerome. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Rio de Janeiro : Campus, 1982Title translated: Essentials of marketing.Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16M1232ma] (1).
|
|
59.
|
Controle da qualidade : ciclos dos produtos: do marketing à assistência técnica
by . Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: São Paulo : Makron Books do Brasil, 1992Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16C7648c] (1).
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|
60.
|
Anais
by Encontro Anual da ANPAD, 16 Canela 1992 Set. 21-23. Material type: Book; Literary form:
Not fiction
; Audience:
General;
Publisher: Salvador : ANPAD, 1992Availability: Items available for loan: Biblioteca Graciliano Ramos [Call number: 2.16E5623a] (2).
|